What does this mean for VMFS? Not sure, but it is clear that with Virsto thin provisioning, VMware has gained a great platform to advance software defined storage in VM environments.

• Structural Changes – flash arrays are eating VMAX for lunch.  We are seeing this first hand at Permabit.  We are helping a broad range of independent flash array makers with data efficiency and yes, they are replacing VMAX – and because $1 of flash replaces something like $10 of VMAX the impact is massive
• Impact of Storage Efficiency Adoption – “increased adoption of storage efficiency technologies such as deduplication, compression, and thin provisioning…resulted in 10% to 15% capacity expenditure savings and delays in customer product refreshes. We (William Blair) believe that the adoption of these technologies will only accelerate, making the prospects of acceleration in storage hardware expenditure less likely.” 

Jason is right on.  Not only is flash eating VMAX alive, but low-cost NAS companies (soon with dedupe) are also taking chunks out of VNX/VNXe sales. In addition storage efficient cloud companies are hitting Isilon and Atmos right in the nose with superior value.

EMC may have finally met a foe they cannot beat – themselves.  By being late to the storage efficiency table, they have enabled dozens of companies with disruptive technologies to rake in many hundreds of millions in investment, achieve billions in market cap and to create data efficient products that are beginning to eat EMC offerings for lunch. 

$10:1 efficiency wins every time!

Traction for Albireo continues to accelerate in enterprise storage, enterprise flash, SMB storage and data protection environments. Today, driven by customer demand, we announced Albireo data deduplication for Windows which enables our OEM customers to address a market that will exceed $8 billion by 2015, according to IDC.

So, while deduplication is becoming a “must have” in many markets, all deduplication isn’t the same. Albireo continues to lap the field in terms of I/O performance, PB scale and memory/processor efficiency.

If you build storage and are looking to add dedupe to your products, give us a ring. We’ll get you to market with the best dedupe available in your next product refresh.

This announcement turned heads in the storage industry as a commonly held belief is that video content and Big Data in general, do not dedupe very well. However, what many don’t realize, video editing workflows create multiple copies of footage. Just like other areas of data storage like databases, virtual server and VDI environments, analytics and such, multiple copies of data is a necessary part of work flow in a video editing environment.  Albireo data deduplication is an ideal technology to reduce storage footprint and improve operational efficiency 5 – 10x for Big Data environments.

SeaChange is the first Big Data vendor to announce embedded deduplication technology in their media storage solution. Their tests have shown 5x capacity reduction with Albireo deduplication technology. That is enormous savings for a Big Data storage company! Congratulations to SeaChange! We look forward to working with you to create a sea change in storage efficiency and massive storage savings for your media customers.

Solutions built with Albireo and delivered by leading hardware, software and service providers are on the way. From SOHO/SMB appliances, to flash-based, high performance enterprise storage and cloud, Permabit Albireo software massively improves performance and efficiency of data creation, transmission and storage.

Explore the examples of Albireo deployments on our site, see how you can license our optimization products and let us know how we can help you to optimize your company’s products.

“Accelerate the deployment of storage efficiency improving technologies and procedures.”

Data growth isn’t going away. IDC says it will grow to over 3.5ZB in 2012, doubling the volume of 2011, and by 2020  35ZB will be created annually. I’ve always believed change (and even crisis) creates opportunity.  In this case, the flood-gates are open for highly efficient (dedupe enabled) flash storage to make major market share gains.  Disruptive flash storage with unprecedented performance, reliability and efficiency will erupt on the scene in 2012.

Just in case you need to reference HP’s initial StoreOnce announcement in June 2009 (a landmark case of vaporware):  http://www.hp.com/hpinfo/newsroom/press_kits/2010/techforum2010/pdf/TF_Storage_DedupAdvisory.pdf

Our implementation of Dedupe 2.0 is Permabit Albireo and was launched June 2010. Since then, Albireo has been widely tested by our OEM partners and prospects as well as industry analyst labs such as ESG. Our latest ESG Lab validated benchmarks confirm our throughput of 1.44 PB/hr vs. HP’s 28 TB/hr.  Albireo can scale to over 20PB capacity and HP is well under a PB. Not really much of a comparison! HP’s reality is still obviously backup only.

Our approach is much broader and much more pervasive in the application of deduplication. Albireo was built for all storage deduplication from the data center to cloud deployments. Our flexible deployment capabilities enable our OEM vendors to leverage our SDK up and down the data stack from the OS through applications, databases and across all storage tiers (primary, secondary, backup, archive and cloud). In response to customer demand, we announced Albireo VDO which enables OEM vendors to implement Albireo as a turn-key Linux solution.  Permabit is delivering on the vision that HP repeatedly announces anytime they mention StoreOnce but have only delivered backup dedupe.

Anytime HP would like to “bake-off” their StoreOnce offering vs. Permabit Albireo we would be more than happy to engage!  Oh, and HP let us know if you are interested in purchasing the dedupe2.com domain.  Since we have delivered on our Dedupe 2 vision, the dedupe2.com content now resides on www.permabit.com along with all the product details, performance numbers, and deployment options.