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OEM Data Optimization Solutions |
Well, again we see that one of our deduplication market competitors is leveraging Permabit strategy and content. First it was Symantec with “Dedupe Everywhere” and this time it is HP using our concept of “Dedupe 2.0” in their recent announcements regarding StoreOnce. Just to get some facts clear, we launched our Dedupe 2.0 campaign back in August 2009 when we introduced www.dedupe2.com. For us Dedupe 1.0 was all about backup. Dedu...
It's sometimes difficult to remember that a name or phrase that becomes generic doesn't always represent the same level of quality. For example, Coke became the generic phrase for cola soft drinks even though there were many brands cola soft drinks, often not nearly as well known or liked. Similarly Kleenex became a generic phrase for facial tissue even though there are literally dozens of other brands of varying quality on the market. The g...
In Jered's latest blog post, he highlights the announcement we made this week of AlbireoTM High Performance Data Optimization Software. You may have noticed the industry buzz this has created. Here's what some of the analysts have had to say. What I would like to highlight is the other star that was 'born' with this announcement -- that is Jered himself! Move over Pink, here comes Jered Floyd - our very own rock star. Ever since Jered conceiv...
In my last post, I gave the history of Albireo and I mentioned that we came to recognize seven key attributes that are absolute requirements for an integrated primary deduplication solution. First, Albireo supports block, file and also new unified or converged storage platforms. By addressing all types of primary storage, we avoid leaving huge amounts of users' data unoptimized. Additionally, next generation storage platforms put block and f...
In his post, Tom wrote about the top three things we heard from customers about deduplication. Given the wildfire success of deduplication for backup storage, everyone now wants deduplication to optimize primary storage, but nobody is willing to sacrifice performance, functionality, or safety. This is absolutely sensible - deduplication should be a valuable, cost-saving feature and not a tradeoff against other core functionality. Nobody has be...
Last year I discussed how important storage efficiency has become in my post, 'The New Normal in Storage'. I pointed to advancements in unified storage solutions and primary dedupe as technologies with great promise. The market is moving fast and leading storage companies are driving product innovation by integrating unified storage with data optimization. The focus is on delivering efficiency to address accelerating data growth. We'll see th...
In my last two posts I spoke about the "New Normal" in storage - my view on the future sustained period of slow growth in storage spending. In this post I discuss how I view the impact of the "New Normal" on storage companies. You might ask why a guy who is negative about storage spending in general is leading an expansion stage storage company. Well, I'll skip to the punch line and tell you I am optimistic about value creation via storage optim...
OK, so I'm "borrowing" Steve Duplessie's (old?) title (which I just noticed looks like it's changed) for this blog post, but I felt it fit perfectly with my thoughts. So, thanks Steve! I'm a techie type that knows enough to get most things working but, sometimes I change one too many configurations and everything gets screwed up. In this case however, it's not me...it's them! I'm talking about my last two week battle trying to get my VoIP phon...
For the first time in probably a dozen years, I'm not at SNW this week. Part of me is ecstatic to be home for once and part of me feels like I'm missing the reunion with the gang! My wife's business travel plans collided with mine for this week giving me the opportunity to stay at home with the kids. I can see some gourmet meals happening this week! While everyone else is in meetings this week, I thought I'd get caught up with some bloggin...
With the Data Domain battle over, you may think that dedupe has crossed the Chasm made famous by Geoffrey Moore. It has in terms of awareness, but dedupe is still in its infancy in terms of wide scale adoption. Estimates are dedupe has penetrated less than one-third of the backup market and a lower percentage of secondary and primary storage. I think dedupe adoption will accelerate over the next 18 months (or the equivalent of one product releas...