The New “Normal” in Storage

The downturn in the economy and slow recovery has impacted IT spending. I've been thinking a lot about how this impacts storage companies and buyers and I conclude the market has undergone a permanent change where the most important buying lever is cost efficiency. Below, I illustrate four scenarios for storage revenue/expenditure growth in the future.  Line A is the one we saw prior to 2008, where storage revenue followed an upward sloping fun...