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OEM Data Optimization Solutions |
Every business measures the value of each functional area in one form or another. Products, development, support, sales, marketing and the list continues, each deliver a value to the business. Information Technology at times appears to be a pure expense line. Yes there is a service provided and yes there is an infrastructure delivered but, does IT deliver a business value that can be measured in dollars and cents? In my recent blogs and many ot...
Last week I wrote about the "New Normal" in Storage and how I think we are looking at a future of much greater value (lower effective cost) and slow revenue/investment growth in storage. Today I wanted to outline what this means to the enterprise - how a storage buyer or administrator should adapt their organization's storage selection and consumption patterns to take advantage of market changes. Drive-up storage utilization. By elimina...
Over the last few weeks, there have been various announcements in the storage world that continue to echo the point Tom made in his February blog post titled "The Squeeze is On." We've seen both EMC and IBM make announcements that they will be adding SSD technology to their storage arrays. Permabit announced yesterday the continued partnership and certification with BlueArc and their Titan solution. And I'm sure there will be many more in the ...
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Since we released our 4010 model last week at a list price of $250K for 144TB ($1.92/GB) of storage including dedupe, replication, advanced data protection, retention policies/WORM, and thin provisioning, I've been asked how we are able to provide our value tier storage at such a screaming deal to enterprise customers. Today I'll outline five ways we drive down storage costs and compare the relative cost savings to primary storage costs.
1) We reduce costs by advancing down the commodity component cost curve. And we pass the savings on to the enterprise. In Figure 1, the commodity cost curve is the green line and by proxy the proprietary cost curve is in red. Hundreds of millions in marketing dollars (represented in aggregate by the shaded green area) are spent by three-letter vendors to keep customers on the gently sloping proprietary cost curve. In contrast, we require no API, adhere to standards based interfaces like NFS and CIFS and enable customers to ride down the rapidly declining commodity cost curve for savings. When comparing the cost of Permabit at $1.92/GB, this is up to 10X less than primary storage price points.
Savings: 3-10X investment reduction.
2) We apply file aware, in-line dedupe for all information ingested by Permabit storage. In combination with compression, this reduces the footprint of information so you invest less, manage a smaller environment, lower energy costs and reduce space costs. Mileage can vary widely in this area, but customers often see 50-75% (2-4X) reductions for file shares to > 99% (>100X) for VMware images. This is how we lower the effective cost of storage below a $1/GB.
Savings: >2X investment reduction and operational efficiencies.
3) We've implemented the most advanced data protection in the market - our RAIN-EC patent pending scheme is more than 250X effective than RAID 6. That means lightning fast rebuilds and greater safety, but also 50% lower overhead than similar mirrored systems and less rebuild space required.
Savings: 2X investment reduction.
4) You'll never need to provision or allocate a LUN with Permabit storage. We take care of that with thin provisioning by virtualizing the storage space. Our customers tell us this enables them to gain 50% storage utilization improvements and savings of one headcount per 200TB managed.
Savings: 2X investment reduction and operational efficiencies.
5) Permabit has eliminated migration as a cost of storage. As requirements grow, new storage is added. As nodes reach the end of their useful life, they are simply replaced with updated and more efficient technology. Fork-lift upgrades every 3-5 years effectively double the cost of your storage. Permabit future proofs your storage and eliminates the need for migration and associated risk and overhead.
Savings: 2X investment reduction and operational efficiencies.
There you have it. All totaled, we deliver a minimum of 12-20X+ hard cost reduction and typical 2-month ROI to our customers. It isn't rocket science. But it is cost efficient by design. Our goal is to drive the marginal cost of storing one more byte of information to near $0. At an effective cost of <$1/GB with the 4010, we are moving toward our goal. Try our ROI calculator out and see for yourself! I look forward to driving down the cost of storage for your organization.